Travel agency Fora raises $60M, hits $1 billion valuation

Fora has raised $60 million in a Series D round led by Forerunner and Tactile Ventures, valuing the travel-booking platform at $1 billion. Insight Partners and Thrive Capital also participated in the round. The new funding brings Fora’s total raised to $138.5 million since the company was founded in 2021.

Fora runs a two-part platform. It gives people the infrastructure to become independent travel agents, handling client communication and trip planning, while also letting travelers find and work with those advisors to plan trips — honeymoons and family vacations among them — to destinations like Costa Rica and Thailand. The company said a majority of the agents on its platform were new to travel advising before joining, and that agents have booked over $3 billion worth of travel since Fora launched.

Part of the new capital will go toward expanding Via, Fora’s AI assistant, which helps agents with tedious administrative tasks such as research and itinerary building. Fora said the hope is that Via will boost agents’ productivity, freeing them to spend more time on client relationships rather than replacing their work. Fora also said it hopes to use the funding to hire and expand into additional travel categories, including cruises and flights.

Why it matters

The raise underscores investor appetite for travel-booking platforms that pair AI tools with human advisors rather than replace them, as Fora pushes into new categories like cruises and flights with the fresh capital.