Airtable debuts Superagent as first stand-alone product

Airtable is launching Superagent, its first stand-alone product in its 13-year history. The launch comes as the company navigates a valuation decline, with its valuation falling from $11.7 billion during the zero-interest-rate fervor of 2021 to roughly $4 billion on secondary markets. Despite the drop, Airtable has raised $1.4 billion in total funding and is shifting its strategy to focus on artificial intelligence.

The new product relies on multi-agent coordination, which is defined as an AI system where a coordinating agent deploys specialists in parallel. Instead of a user sequentially prompting a single model, Superagent orchestrates multiple specialized agents to work on different parts of a task simultaneously. For example, if a user asks about expanding a business into Europe, the system coordinates parallel agents to analyze financials, competitive positioning, and news before synthesizing the findings. “You’re not prompting an AI. You’re orchestrating a team,” said Howie Liu, founder and CEO of Airtable. Liu noted that the system aims to deliver interactive outputs rather than simple text blocks, questioning what would happen if every person could have New York Times-quality data visualization built for every task they have.

Airtable is leveraging its existing scale to support this launch. The company, which operates as a no-code platform—software that allows app-building without traditional coding—currently employs more than 700 people. It serves over 500,000 organizations, including 80% of the Fortune 100. To build out its AI capabilities, Airtable hired David Azose as CTO last fall and acquired DeepSky, an AI agent startup that had raised $40 million.

The launch comes amid a crowded market for AI agents, following a period in 2025 when OpenAI launched new agent-building tools. The company is prioritizing rapid deployment over immediate returns, with Liu adopting a wartime leadership approach focused on rapid adaptation. Liu explained that the company is not currently trying to optimize for profit margins. While final pricing is still being established, the service is expected to be structured across the following tiers:

• An entry tier of $20 per month
• A power user tier of up to $200 per month

Why it matters

Airtable is pivoting from a no-code database to an AI-native platform, using its new multi-agent architecture to compete in a crowded market while navigating a major valuation reset.