Apple reportedly plans to turn Siri into an AI chatbot

Apple reportedly plans to turn its virtual assistant, Siri, into an artificial intelligence chatbot, according to a report by Bloomberg reporter Mark Gurman. The planned Siri chatbot, which is internally codenamed “Campos,” could serve as the focal point of Apple’s Worldwide Developers Conference (WWDC) presentation in June. This new chatbot functionality is expected to be integrated into iOS 27, Apple’s mobile operating system, and will work with both voice and text inputs.

This reported shift represents a change in strategy for Apple, which had previously resisted turning Siri into a chatbot. Craig Federighi, Apple’s senior vice president, had previously stated that he did not want Siri to function as a chatbot, expressing instead that he wanted Apple’s AI options to be “integrated so it’s there within reach whenever you need it.” However, the company is reportedly pivoting its strategy in response to competitive pressure. This pressure includes the potential threat of competitor OpenAI entering the hardware space, a project reportedly led by former Apple design head Jony Ive. Apple has faced pressure from the success of other companies’ AI chatbots, having previously delayed its rollout of a more personalized Siri multiple times.

To power these new capabilities, Apple has officially selected Google’s Gemini as its AI partner. The two technology companies confirmed their partnership earlier this month, in January 2026. This selection follows a period during which Apple spent time shopping around for an AI partner, testing the technology of competitors like Anthropic and OpenAI for a potential deal before ultimately choosing Google.

Why it matters

Apple is reportedly pivoting its Siri strategy to include chatbot capabilities in response to competitive pressure, marking a shift from previous executive statements and following a partnership deal with Google.