Apple Mac revenue hits $8.4 billion on AI-driven demand

Apple reported its financial results for the second quarter ended March 28, showing an outperformance in its Mac segment. While Wall Street investors expected Mac revenue to land in the low $8 billion range, the company recorded $8.4 billion for the quarter.

Key financial figures from the earnings report include:

• Mac revenue: $8.4 billion, representing a 6% increase year-over-year.
• Total company revenue: $111.2 billion, a 17% increase compared to the same period last year.

Apple CEO Tim Cook attributed the growth to customers adopting Mac hardware to run local artificial intelligence workloads, such as OpenClaw, a local AI model used on Apple devices. Cook noted that customer demand for the MacBook Neo—a new laptop product launched by Apple for which preorders began on March 4—was “off the charts” and higher than Apple had expected. He also highlighted high demand for desktop devices, stating that the Mac mini is the top-selling desktop in China. According to Cook, both the Mac mini and Mac Studio—desktop devices experiencing high demand—are “amazing platforms for AI and agentic tools,” which are AI software applications capable of autonomous action. He added that “the customer recognition of that is happening faster than what we had predicted, and so we saw higher than expected demand.”

This demand is also visible in the enterprise and education sectors. Enterprise customers, including Perplexity, are using the Mac for AI assistants. Meanwhile, in education, customers such as the Kansas City Public Schools are switching to the MacBook Neo.

However, this unexpected demand has left Apple supply-constrained. Cook stated that the company is supply-constrained on the MacBook Neo, and it may take several months to reach a supply-demand balance—defined as the state where product availability meets consumer demand—on the Mac mini and Mac Studio models. “We’re not at the point where we’re saying this [constraint] is going to end anytime soon. And it’s not because of a problem, per se, other than we just under-called the demand,” Cook explained.

Why it matters

Apple’s Mac revenue outperformed expectations due to unexpected demand for AI-capable hardware, specifically the new MacBook Neo and existing models like the Mac mini and Mac Studio.