Apple reportedly on track for September foldable iPhone launch

Apple is aiming to debut its first foldable iPhone this September, positioning the device to launch alongside the iPhone 18 Pro and Pro Max. According to a report from Bloomberg’s Mark Gurman, the company is targeting a release at roughly the same time as, or shortly after, its standard non-foldable models.

However, the path to launch involves notable technical hurdles. A report from Nikkei Asia on Tuesday raised concerns that the foldable iPhone could face delays due to challenges encountered during its engineering test phase. This phase is a standard product development stage where engineers test and validate early prototypes to ensure they are viable for mass production.

Additionally, Gurman reported that the complexity of the device may limit initial supply, even if Apple maintains its current schedule. Because the projected launch is still six months away, the report notes that the timing is not final.

The launch of a foldable iPhone represents a major strategic move for Apple. The device will allow the company to better compete with foldable models from Samsung and China-based smartphone makers, which have long offered foldable phones to consumers.

Apple’s device is reported to have a few advantages over current foldable phones. The company has reportedly resolved issues with screen quality and overall durability, along with making the crease—the visible line on a foldable screen where the device bends—less visible when the device is unfolded.

Why it matters

This launch represents a significant strategic pivot for Apple as it attempts to close the gap with established foldable smartphone leaders. By introducing a flexible-screen device, the company seeks to challenge the market dominance long held by Samsung and China-based competitors.