Doss raises $55M to build AI-native inventory management

On Tuesday, Doss announced that it has raised a $55 million Series B funding round. The company, which provides an AI-native (software built from the ground up using artificial intelligence) inventory management layer, secured the capital from several venture firms:

• Co-led by: Madrona and Premji Invest
• With participation from: Intuit Ventures

Founded in 2022, Doss originally focused on a core accounting product similar to those offered by AI-native ERP (Enterprise Resource Planning) startups like Rillet and Campfire. However, Doss shifted its strategy to partner with these companies rather than compete directly. According to Doss co-founder and CEO Wiley Jones, many new AI-native ERP platforms lack robust inventory management, which is the process of keeping physical goods data synchronized with the accounting ledger. Doss addresses this gap by providing an AI-native inventory management layer that integrates with existing accounting systems, whether they are legacy platforms or newer AI-based systems. “We’re building a lot of the traceability for the supply chain, but through the lens of plugging into a finance and accounting partner,” Jones said.

Doss targets its services at mid-market consumer brands, which are defined as companies generating between $20 million and $250 million in top-line revenue. One of the startup’s customers is Verve Coffee Roasters, a coffee brand. By focusing on physical goods management—an area that Jones notes accounting-focused ERP startups are unlikely to build as a core competency without significant effort—Doss positions itself as a specialized integration layer rather than a complete ERP replacement.

The startup faces competition from legacy ERP competitors like NetSuite, which recently introduced its own updated AI ERP, as well as agentic procurement startups like Didero. Jones acknowledged that selling two separate systems—one for accounting and another for inventory—is a hard sell. However, he noted that legacy ERPs are so hard to implement that many customers are choosing to have two newer, AI-powered systems instead. Jones predicted that an intense market battle will take place within the mid-market, ultimately decided by which providers rebuild their software architecture to be the most legible and usable for AI agents.

Why it matters

Doss is carving out a niche as an inventory management layer that integrates with existing accounting systems, addressing a specific gap in the current AI-native ERP market.