Facebook launches Seller app and free verification badge

Facebook is rolling out a set of updates aimed at boosting engagement and organizing the platform for its users: a dedicated app for Marketplace sellers, a free identity-verification system across several products, and a new immersive design for video. Facebook Marketplace draws more than 430 million monthly listings, and with more than 1.1 billion active users, the platform remains a big reason younger users still open Facebook.

To sustain that activity, Facebook is launching a separate app for people who list and sell items on the platform frequently. The app, called Seller, lets sellers manage their listings, message buyers, and track how their items are performing — functions previously folded into the main Facebook app.

Facebook is also introducing a free verification system called Facebook Verified — distinct from Meta Verified, the paid subscription that adds a verification badge and other features. The new system has users take a selfie to confirm they are a real person, after which a verification mark appears on their profile across Facebook Dating, Marketplace, and Groups. The mark is a check inside a white circle, unlike the blue badge that comes with a Meta Verified subscription.

The company said it is also testing an optional, immersive, full-screen video view that pops up as soon as users open the Facebook app, with the option to switch back to the standard feed-based interface. The feature will roll out first to “video-heavy” international markets, reaching the U.S. next year. Meta has tested a similar full-screen format on Instagram in several markets already.

New standalone apps have become a routine course of action for Meta as it ramps up development to engage different sets of users. In May, the company launched Forum, a Reddit-style app for Facebook Groups, and this month it released Pocket, a vibe-coding app. Facebook said it plans to add AI to the new Seller app to help sellers automate tasks such as writing item descriptions and searching through groups to answer questions.

Why it matters

The moves show Meta leaning on standalone apps and trust signals — not just feature updates inside the main app — to keep Marketplace’s high-volume seller base and younger users engaged.