Markets & Business
Hasbro confirms cyberattack, warns of weeks-long recovery
Hasbro has confirmed a cyberattack and taken systems offline, warning that the incident may take several weeks to resolve as it investigates potential data theft.
American toy-making company Hasbro has confirmed it was the victim of a cyberattack, which has forced the company to take some of its systems offline. According to a disclosure filed on Wednesday with the U.S. Securities and Exchange Commission (the financial regulator), Hasbro detected an intrusion on March 28. In response, the company has implemented and continues to roll out business continuity plans. These measures are intended to allow Hasbro to continue taking orders, shipping products, and conducting other key operations while it resolves the situation.
The recovery process is expected to be lengthy. Hasbro warned in its public notice to investors that the situation may take several weeks to fully resolve. The full scope of the breach remains unclear, as Hasbro stated it is not immediately known if any data was stolen. Additionally, cybersecurity professionals have been called to assist with the investigation and to implement measures to secure its business operations, suggesting that the hackers may still be in the company’s systems. Hasbro spokesperson Andrea Snyder reiterated details of the regulatory filing, stating that the company had “taken swift action to protect our systems and data,” but declined to comment on the specific nature of the cyberattack or whether the company has received any communication or demands from the hackers.
The operational disruption highlights the severe risks that cyberattacks pose to corporate infrastructure. The incident draws comparisons to a 2025 cyberattack on automotive company Jaguar Land Rover, which stalled car-making production lines in the U.K. for months. That breach eventually required the U.K. government to step in with a $1.5 billion bailout guarantee to prevent the company and its supply chain from collapsing. For Hasbro, which has more than 5,000 employees and holds major intellectual property rights, the ongoing systems disruption has already impacted its public-facing operations, with parts of its website appearing down and displaying a maintenance error message on Wednesday.
Why it matters
Cyberattacks on major consumer brands like Hasbro highlight the operational risks of digital infrastructure, where even a temporary loss of systems can disrupt supply chains and sales for weeks.