Nectar Social secures $30M to automate brand social and commerce

Nectar Social, an AI-powered marketing platform, announced Thursday that it has raised a $30 million Series A funding round. The investment round was led by Menlo Ventures and its Anthology Fund, which is a venture fund created by Menlo Ventures in partnership with artificial-intelligence company Anthropic. In addition to the lead investors, the funding round saw participation from other investors, including GV, True Ventures, and Kinship Ventures, which is an investment firm associated with Gwyneth Paltrow.

The company provides what it describes as an agentic operating system for marketers, which is a software platform that uses autonomous AI agents to perform tasks. Nectar Social uses these autonomous AI agents to manage brand social activity, moderation, creator workflows, competitive intelligence, and commerce conversations. To support these automated workflows, Nectar Social has established data partnerships with Meta and Reddit. These partnerships allow Nectar Social’s agents to pull and pool data from various platforms into one place, rather than requiring brands to use different tools to manage different platforms.

Nectar Social was founded by CEO Misbah Uraizee and co-founder Farah Uraizee, both of whom are former employees of Meta, which also serves as a data partner for the company. The startup’s current clients include Liquid Death, Figma, and e.l.f. Beauty. With the newly secured $30 million in Series A capital, Nectar Social plans to expand its team by hiring new employees across its applied AI, engineering, and go-to-market functions.

The platform’s automated capabilities are designed to address the operational challenges brands face in managing digital interactions. “The buying conversation has moved into social, and no human team can staff every place it happens,” said CEO Misbah Uraizee. She added that the funding will help the company accelerate its category lead in building the operating system that lets brands show up everywhere.

Why it matters

Nectar Social is building an agentic operating system for marketers to manage social activity and commerce conversations, addressing the challenge that human teams cannot staff every place buying conversations occur. By using autonomous AI agents to centralize data and automate workflows, the company aims to help brands maintain a consistent presence across fragmented digital channels without relying solely on human staffing.