OpenAI plans to launch a revamped ChatGPT 'super app'

OpenAI plans to roll out a revamped version of ChatGPT in the coming weeks, according to a report by the Financial Times. The upcoming release is expected to serve as a super app—defined as a single application that integrates multiple services and tools—complete with coding tools and artificial intelligence agents. The company’s goal with this launch is reportedly to become more competitive with rival Anthropic, particularly among business customers, and to get closer to profitability before a potential IPO. To achieve this, OpenAI reportedly plans to turn ChatGPT into a gateway that leads free users toward products they might actually pay for, such as the coding product Codex. This represents a concerted effort to convert free users into paying customers to improve the company’s financial position.

This planned transition represents a fundamental change in how users interact with the technology, shifting the focus away from simple conversational interfaces. Thibault Sottiaux, who leads OpenAI’s core product and platform, explained that the company is working toward a product where users have their own personal agent. According to Sottiaux, this agent would be capable of helping users across everything in their lives, both personally and at work. Highlighting the scale of this shift, the Financial Times reported that a senior OpenAI employee declared that “Chat is dead.” This indicates that the company is moving past the traditional chat interface in favor of more active, agentic systems that can perform tasks on behalf of users.

This strategy marks a major pivot for OpenAI, although reports about the company’s super app ambitions first emerged last year. In March, The Wall Street Journal reported that these plans represent a major strategy shift for the company. This shift comes after OpenAI launched a variety of standalone products in 2025. Rather than continuing to expand its product lineup with separate applications, OpenAI executives now assert that the company is abandoning side quests—defined as secondary or non-core product development projects—such as the video generator Sora. Instead, the company is focusing its resources on consolidating its core offerings into a single, unified platform.

Why it matters

OpenAI is shifting its product strategy to consolidate its offerings into a single super app. This consolidation is designed to help the company better compete with Anthropic and improve its financial position ahead of a potential IPO.