Pool launches AI-powered app to organize screenshots

Today, the startup Pool launched its iOS application, which is designed to organize a user’s screenshots into personalized categories called “pools.” The launch is supported by a pre-seed funding round of just over $2 million. The application uses artificial intelligence to help users sort through their digital clutter, automatically categorizing images based on the specific products, places, or items a user has saved over time. To find things in the app, users can search or ask its built-in AI assistant for help.

Beyond simple categorization, the app uses AI to help users rediscover and act on their saved screenshots. For example, the software is designed to be able to track down the original link associated with a screenshot, which could allow users to find retail websites for product photos or recipe instructions for food posts. The system also treats screenshots like temporary memories; certain items, like a barcode for an event ticket, can disappear after the event has passed, while others remain searchable.

Pool was developed by Spinoff Studio, a product and design studio founded around three years ago by Maxime Junique and Piet Terheyden. The founders initially built an early version of the app in Lisbon, but shelved the project to focus on revenue-generating B2B software. Among those products was the CRM software Waitless, which the studio sold last year. The maturation of artificial intelligence prompted the founders to revive Pool, viewing screenshots as an untapped, highly personal dataset. “We were like, it seems like a perfect time to go after this idea,” Junique said. “And it also seemed to us like it’s a super untapped, unexplored dataset for AI. Everyone goes after emails, bank transactions, chat logs — all of those productivity-first datasets. Who is going after this really, deeply emotional dataset we all own?”

The startup, which has operational roots in Lisbon and Paris, secured its pre-seed capital from investors including General Catalyst, Kima Ventures, and Paris-based Source Ventures. The founders traveled to San Francisco in late May to meet with investors. Looking ahead, the company plans to expand its technology into agentic AI—which the company defines as AI that acts as an assistant to perform tasks—by developing a second, separate personal assistant application.

Why it matters

Pool is part of a wave of startups reinventing bookmarking in the AI era by focusing on unstructured personal datasets like screenshots.