Spotify launches new fitness hub with Peloton content

On Monday, Spotify announced its next major category expansion: fitness content. The launch of a dedicated “Fitness” hub within its application marks a significant move into wellness, building on the platform’s role as a source for workout music to become a direct home for the workouts themselves. To do this, Spotify has partnered with exercise equipment maker and content partner Peloton, alongside a group of wellness creators. Users can access the new content by navigating to the dedicated hub or by searching for “fitness” within the app, with the music and video formats available across mobile, desktop, and TV applications.

The partnership with Peloton brings over 1,400 ad-free, on-demand workout classes to Spotify’s Premium subscribers—the platform’s paid users—in select markets. These classes do not require Peloton’s specialized equipment and span multiple categories, including strength, cardio, yoga, meditation, and running. This catalog features instruction from many of Peloton’s instructors.

At launch, both free users and paid users can access dozens of playlists and instructional workout videos from a group of wellness creators, including:

• Yoga with Kassandra
• Caitlin K’eli Yoga
• Sweaty Studio
• Chloe Ting
• Pilates Body by Raven
• Abi Mills Wellness
• Sophiereidfit

The instructional workouts are currently available in English, with select options in Spanish and German, and all content can be downloaded for offline access.

Spotify’s decision to invest in fitness content is driven by its internal user data, which shows high engagement with workout-related audio. According to the company, nearly 70% of its paid users work out monthly. Additionally, there are already over 150 million fitness playlists on the service. The company also noted an increase in demand for workout music following the recent launch of its AI-powered Prompted Playlist feature.

Participating wellness creators will be able to benefit from the partnership by leveraging Spotify’s existing monetization tools, such as the Spotify Partner Program. However, Spotify declined to share its specific deal terms with Peloton. Looking ahead, Spotify could consider other forms of monetization in the future, though the company has not confirmed whether this would include options like paid subscriptions or individual paid classes.

Why it matters

Spotify is expanding its reach beyond music and podcasts to position itself as a broader wellness platform. By leveraging its existing user data on workout habits, the company aims to capture and retain highly engaged, fitness-focused listeners directly within its ecosystem.