Google Cloud earmarks $750M to boost AI agent sales

At its event in Las Vegas this week, Google Cloud announced a new $750 million budget to help its partners sell artificial intelligence agents to enterprises. This funding is available to a wide range of partners, from early-stage startups to large consulting firms. The budget is allocated to cover deployment costs, including Gemini proof-of-concept projects—demonstrations of feasibility for a project—as well as access to Google forward-deployed engineers, cloud credits, and deployment rebates.

The initiative highlights several high-growth startups expanding their footprint on Google Cloud. Among them is Lovable, a startup utilizing a specific coding approach known as “vibe-coding.” Lovable, which is launching a new coding agent through Google’s enterprise app marketplace, reported it was on a $400 million ARR (Annual Recurring Revenue) track as of February. Other prominent startups using the platform include Notion, a productivity application based in Silicon Valley valued at about $11 billion, which is using Gemini models to power its text and image-generation features. Additionally, Gamma, an AI-powered presentation startup recently valued at a $2.1 billion valuation, is using Google’s image model, Nano Banana 2.

Beyond these major names, Google highlighted a broad list of other startups utilizing its cloud infrastructure and AI stack:

• Inferact: A commercial inference startup created by the founders of the open-source project vLLM, which is accessing Nvidia GPUs through Google Cloud and utilizing Google’s AI stack.
• ComfyUI: An open-source tool for creating AI-generated images and multimedia that offers access to the Nano Banana 2 model.
• Chorus: A developer of smart tags that track the condition and movement of goods in real time.
• Emergent AI: A vibe-coding platform.
• ZenBusiness: An all-in-one back-office tool for small businesses.

Other startups receiving support include ExaCare AI, which builds software for medical care facilities; Insilica, which creates chemical safety reports; Parallel, which builds search APIs for AI agents; and Proximal Health, which automates insurance claims. Reducto, Stord, Stylitics, Temporal, Vapi, Vurvey Labs, Wand, and Watershed are also utilizing Google Cloud to scale their respective AI-driven services.

Why it matters

Google is incentivizing AI startups to build on its cloud platform by providing a $750 million budget for partners to sell AI agents to enterprises. This signals a strategic push to capture the enterprise AI market by subsidizing the deployment of autonomous software.